YMYL Recovery Case Study: $200K Increase in Organic
Introduction
Welcome to CI Advertising's YMYL Recovery Case Study, where we explore how our expert team helped a business in the Business and Consumer Services - Marketing and Advertising industry achieve tremendous success. In this comprehensive case study, we will delve into the challenges faced by our client and the strategies employed to boost their organic traffic resulting in a remarkable $200K increase in revenue.
Understanding the Client
Our client, a reputable marketing and advertising firm, was struggling to gain organic visibility and attract qualified leads. Despite offering valuable services, their website was not ranking well on search engine result pages and they were losing potential customers to competitors. Recognizing the importance of organic traffic, the client approached CI Advertising for assistance.
The Challenge
When CI Advertising started working with the client, we identified several key challenges. The client's website lacked keyword optimization, had technical issues, and had limited valuable content related to their target market. Their online authority was weak, hampering their ability to rank higher in search engine results.
Strategy and Implementation
Keyword Research and Optimization
Our first step was to conduct extensive keyword research to identify the most relevant and high-value keywords that potential customers were using. We analyzed search volume, competition, and user intent to create a comprehensive list of target keywords. We then strategically optimized the client's website content, including meta tags, headings, and on-page content, with these keywords to improve their search engine visibility.
Technical SEO Audit and Optimization
We performed a thorough technical SEO audit to identify and address any website issues that could be impeding organic visibility. We resolved issues related to website speed, mobile-friendliness, crawlability, and indexability. By optimizing the website's technical aspects, we ensured search engines could easily access and index the client's content, improving their overall organic rankings.
Content Creation and Marketing
To enhance the client's online authority and provide valuable information to their target audience, we developed a content marketing strategy. Our team of skilled copywriters produced relevant, comprehensive, and engaging articles, blog posts, and guides, focusing on industry trends, best practices, and tips. We ensured the content resonated with the target audience and aligned with their search intent, ultimately driving more organic traffic.
Link Building and Outreach
Building high-quality backlinks is crucial for improved organic rankings. We executed a strategic link building campaign, reaching out to reputable websites, industry influencers, and authoritative publications to secure valuable backlinks for our client. This contributed to strengthening the client's online credibility and visibility.
Results and Impact
After implementing our strategies, the client experienced exceptional results. Within a span of just six months, their website's organic traffic increased by a staggering 200%, resulting in a significant revenue boost of $200K. They achieved top rankings for several highly competitive keywords, surpassing their competitors in search engine result pages.
Conclusion
CI Advertising's expertise in SEO and high-end copywriting proved instrumental in helping our client achieve remarkable success. Through careful planning, meticulous implementation, and continuous monitoring, we were able to drive significant organic traffic growth, improving their overall online presence and revenue. Contact CI Advertising today to transform your business and experience similar unprecedented results.
